2025’S BEST FISHING TACKLE, part 2
The year’s top new rods, reels, lines, sonar, underwater cameras and more
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If there’s one predominant trend in 2025’s impressive array of new fishing gear, it’s the influence of forward-facing sonar, or FFS. Practically everything these days—even rods, reels, lines and lures—is being optimized for use with this cutting-edge fish-finding technology. Your boat is not yet equipped with FFS? Worry not. You can still catch plenty of fish with 2025’s impressive array of offerings, many of which earned Best of Show awards at the most recent ICAST event, the world’s largest sportfishing trade show. Here are my top picks.
For a look at more of the year’s best new fishing gear, also see our round-up of 2025’s best new lures, angling accessories and fly-fishing gear.
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Best Freshwater Rod
UGLY STIK GX2
Who can forget that old TV commercial showing an Ugly Stik slammed in a car door? Now the updated GenX2 spinning rod includes a rubberized EVA handle, redesigned reel seat and coated, one-piece stainless steel guides promising longer casts and corrosion protection. It still sports the original Ugly Stik’s clear tip, along with the competitive price and 10-year warranty—all earning it ICAST’s Best Freshwater Rod award.
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Learn more: www.uglystik.com